director manilanan Everything is ready with Vijay Sethupathi After their successful collaboration in ‘Chekka Chivantha Vaanam’ comes an exciting new project. Upcoming movies and starring roles Sai Pallavi As the heroine, she has aroused huge interest among movie lovers. The as-yet-untitled film, which is jointly backed by leading production companies, will feature AR-composed music Rahman. Although the makers don’t expect to begin filming until early July, the project is already making headlines for a major commercial milestone.
Netflix OTT rights secured before filming begins
According to Cinema Express , Netflix has acquired digital streaming rights to the film before filming even begins. The OTT deal is said to have been completed for nearly Rs 20 crore, making it one of the largest pre-production digital deals for a content-driven Tamil film. While this amount is lower than the OTT value of Mani Ratnam’s recent big-budget films “Ponniyin Selvan” and “Thug Life”, industry insiders point out that these projects were produced on a larger scale and had a packed cast. Even so, signing a major OTT deal before production begins reflects the streaming platform’s confidence in Mani Ratnam’s storytelling and the film’s overall potential.
Sai Pallavi joins Mani Ratnam and Vijay Sethupathi for the first time
The film is tentatively titled Production No. 23 and is expected to be released on July 5. One of the biggest attractions of the project is Sai Pallavi’s first collaboration with Mani Ratnam and Vijay Sethupathi. While the storyline and supporting cast are still under wraps, the film is said to be an intense romantic drama. Now it is a pleasure to witness yet another wonderful musical combination of AR Rahman and Mani Ratnam on the big screen.
Anticipations for upcoming movies soar
In addition, pre-show OTT deals have further raised people’s expectations for the movie. This clearly proves that the film has achieved good market value even before filming started. Mani Ratnam’s consistency, Vijay Sethupathi’s multi-dimensional acting skills and Sai Pallavi’s rising fame ensured that the film became the most anticipated Kollywood film. Official information about the film’s title, sneak peeks and other casting details is expected to be announced soon. Until then, Netflix’s recent deal has reignited buzz about one of Kollywood’s most anticipated projects.
